Free Etsy Listing Grader
Paste your listing below and get an instant SEO score (0–100) with specific fixes for your title, 13 tags and description.
🔧 How to improve
Fix it automatically with ListsGenie
Rewrite your title, all 13 tags and description — optimized for Etsy search.
What this grader checks
Based on how Etsy search ranks and how shoppers click.
Keywords & length
Whether you use the full 140 characters, front-load real search phrases, and stay readable instead of keyword soup.
All 13, multi-word
Using every tag slot, favoring long-tail phrases over single words, no duplicates, and staying under Etsy’s 20-char limit.
Depth & relevance
Enough detail, your main keywords repeated naturally, and a strong first sentence — the part Google shows in results.
How to read your score
The score is a checklist of what you control, not a verdict on the product.
Ready to publish
The fundamentals are in place. Gains from here come from conversion — photos, price, reviews — rather than findability.
Findable, not optimised
Usually a title that under-uses its 140 characters, or tags written as single words that nobody can rank for.
Hard to find
Typically empty tag slots, a very short title, or a description too thin to confirm what the item is.
What high-scoring listings have in common
Across categories, the listings that score well share the same few habits:
- A title that opens with a phrase buyers actually type, and uses most of the 140 characters.
- All 13 tags, written as two- or three-word phrases, none of them repeating the title.
- A description whose first sentence says plainly what the item is.
- Every attribute filled in for the category — not graded here, but it decides which filtered searches you appear in.
Fixing the most common low scores
Fill the empty slots
The fastest gain available. Every blank tag is a search your listing can never appear in.
Front-load the phrase
Move the searched term to the start and drop the shop name. The opening words carry the most weight.
Answer the first question
What it is, what size, when it ships — in the opening line, where mobile buyers actually read.
For the full process behind each fix, see the Etsy listing optimization guide.
Frequently asked questions
Is the Etsy listing grader free?
Yes. There is no account and no payment — you enter an email address once to see your score and the specific fixes.
What does the Etsy listing grader check?
Your title (keywords and length), your tags (whether you use all 13 and write them as multi-word phrases) and your description (its depth, and whether it names the product clearly).
Does a high score guarantee my listing will rank?
No. It checks what you control inside the listing. Where you rank also depends on conversion, reviews, recency and how competitive the search is.
Why is my score low if my listing already sells?
The grader measures findability in Etsy search. A listing that sells through repeat buyers, social traffic or ads can score low and still sell — raising the score adds search as another way in.
Can I grade a listing before I publish it?
Yes. Paste the title, tags and description you plan to use and grade them as a draft, before anything goes live.
How often should I re-grade a listing?
After you change its title, tags or description, and whenever its views drop without an obvious seasonal reason.