Free Etsy Title Counter
Type your title to see it counted against Etsy’s 140-character limit, previewed the way it appears in search results, and checked for repeated words.
Etsy allows up to 140 characters. There is no penalty for using them all.
0of 140 chars
0words
0phrases
140chars unused
How it may appear in search
Start typing to see the preview…
Etsy’s rules, in short
What this tool checks against.
LIMIT
140 characters
The hard cap. Titles are not truncated on the listing page itself, but unused characters are unused search surface.
VISIBLE
First ~60 characters
What a shopper typically reads in search results before the title is cut. Front-load accordingly.
STRUCTURE
Item first, then qualifiers
Say what the thing is, then material, colour, size, occasion and recipient — in that rough order.
Frequently asked questions
How long can an Etsy title be? ▼
140 characters. Most sellers stop far short of that, which leaves search phrases unused — every phrase you add is another query the listing can match.
How much of my Etsy title do shoppers actually see? ▼
Far less than 140 characters. Listing cards and search results truncate the title, often around 50 to 60 characters on smaller screens, so the words that matter most belong at the front.
Does the order of words in an Etsy title matter? ▼
Yes, unlike tags. The beginning of the title carries more weight both for shoppers scanning results and for matching. Lead with what the item actually is, then add qualifiers like material, colour, occasion and recipient.
Should I repeat keywords in my Etsy title? ▼
No. Repeating the same word does not multiply your chances and makes the title harder to read. Use the space for different phrases instead — this tool flags words you have used more than twice.
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