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Free Etsy Tag Generator

Paste your product title or description. You will get 13 tag ideas built from your own words, each checked against Etsy’s 20-character limit.

The more specific your text, the better the tags. Materials, colour, size, occasion and recipient all help.

Your 13 tag ideas

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    Etsy’s rules, in short

    What this tool checks against.

    RULE

    13 tags, 20 characters

    Etsy caps each tag at 20 characters and gives you 13 slots. Anything longer is rejected; anything unused is wasted.

    RULE

    Word order does not matter

    Etsy treats "gold name necklace" and "name necklace gold" as the same tag, so reordering the same words gains you nothing.

    RULE

    Match how buyers search

    Tags should read like something a shopper would type. Maker vocabulary ("artisanal keepsake") rarely matches real searches.

    How to choose your 13 tags

    The generator gives you a starting set. Choosing the final 13 is where the ranking actually comes from — and the rule is to spread them across the different ways a buyer might search, rather than writing 13 versions of the same idea.

    AngleWhat it coversExample tag
    RecipientWho the item is forgift for her
    OccasionWhen it is boughtbirthday gift
    MaterialWhat it is made of925 silver necklace
    StyleHow it looksdainty necklace
    UseWhat it is forlayering necklace

    Keep each one to two or three words. “Dainty gold necklace” reaches a buyer who already knows what they want; “necklace” drops you into a crowd you cannot rank in.

    A worked example: 13 tags for one necklace

    A sterling silver name necklace, with “sterling silver name necklace” already in the title. The 13 tags then reach the searches the title could not fit:

    • gift for her
    • gift for mom
    • birthday gift
    • bridesmaid gift
    • mothers day gift
    • dainty necklace
    • minimalist jewelry
    • custom jewelry
    • personalized gift
    • 925 silver necklace
    • everyday necklace
    • layering necklace
    • initial necklace

    All 13 sit under Etsy’s 20-character limit and none simply restates the title. Together they cover recipient, occasion, style, material and use — five different ways a buyer might arrive at the same product.

    Tag mistakes that cost you searches

    • Single words. “Necklace”, “gift”, “handmade” — too broad to win and too vague to convert.
    • Repeating the title. Etsy already indexes your title, so a tag that restates it spends a slot on a search you are covered for.
    • Near-duplicates. “Gold necklace” and “necklace gold” are the same tag to Etsy.
    • Maker vocabulary. Words the craft uses and buyers do not — “artisanal keepsake” matches almost nobody’s search.
    • Empty slots. Every blank tag is a search your listing can never appear in.

    For the longer version, see our guide to the 13 Etsy tags that actually work.

    Frequently asked questions

    How many tags does Etsy allow? ▼
    Etsy gives every listing 13 tags, each up to 20 characters. Using all 13 matters: each one is a separate entry point into Etsy search, and unused slots are simply discarded reach.
    Should Etsy tags be single words or phrases? ▼
    Phrases. A single word like "mug" competes with hundreds of thousands of listings. A phrase like "speckled stoneware mug" competes with far fewer and matches a shopper who already knows what they want.
    Does this tag generator use AI? ▼
    No. It works entirely in your browser, extracting and ranking phrases from the text you paste, then filtering them against Etsy's tag rules. Nothing is uploaded and no account is needed. The AI generation that writes a full listing from a product photo is the paid ListsGenie product.
    Can I just copy these tags straight into Etsy? ▼
    Review them first. The tool works from your words, so the suggestions are only as specific as the description you paste. Swap out anything that does not describe the product accurately — irrelevant tags hurt more than they help.
    Should my Etsy tags repeat the words in my title? ▼
    No. Etsy already indexes the words in your title, so a tag that restates it spends a slot on a search you are covered for. Use the 13 tags for the phrases the title could not fit.
    What happens if I leave some tag slots empty? ▼
    Each empty slot is a search your listing cannot appear in. There is no penalty for using all 13, so leaving any of them blank only costs you reach.
    Can I use the same tags on every listing? ▼
    Only where the products are genuinely the same. Different products answer different searches, and copying one set of tags across a shop makes your listings compete with each other while missing what each one specifically sells.
    How often should I change my Etsy tags? ▼
    When there is a reason — a listing getting views but no sales, a season approaching, or a term you spotted in your shop stats. Changing them constantly stops Etsy gathering enough data to judge any one version.

    Want the whole listing written for you?

    ListsGenie reads your product photo and writes the SEO title, all 13 tags and the description — in 10 languages, from $11.99/month.

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